Lilac pink (H11) flowers, VII–VIII; mid-green foliage, tipped orange and cream in spring; erect habit; height 31–45cm; spread 46–60cm. One of the earlier spring-foliage Calluna to show colour.

Introduced by Darthuizer Boomkwekerijen, Leersum, Netherlands, in 1972.

Named after Mevrouw Arina Geytenbeek- van Dam, wife of R. Geytenbeek, chief of the heather department at Darthuizer Boomkwekerijen [Ericultura 60: 13 (1986)]