Deep lilac-pink flowers; I-III; foliage dark green; height 15cm; spread 40cm.

This name was in use as early as 1838. Maxwell & Beale (Broadstone, Dorset, England) used the name in the 1920s for a ‘very dark early’ cultivar.  ‘Rubra’ may be synonymous with Erica carneaPraecox Rubra‘ pre-1911; and also with Erica carnea ‘Vivellii’ (1906-1911).

Named after ruber = red.